Bearadise

SPONSOR BEARADISE

Your brand at Bear Week and Bear Pride.

Bearadise throws pool parties, a private beach day and a bus in the Pride parade during Vallarta Pride and Bear Week, when bears travel to Puerto Vallarta. Sponsor one event, or the whole season.

Our double decker bus in the Vallarta Pride parade, guests waving from the top deck over a packed crowd
Get the sponsor kitSee the seasons

PICK YOUR SEASON

January, May, or all year.

JANUARY 22–31, 2027

IBFF Bear Week

Every January, bears from the US, Canada and all over the globe travel to Puerto Vallarta for Bear Week, right in the middle of peak season. Our ten days run straight through it: six pool parties at Cheeky Pool Club, the Love Boat, a Mexican fiesta, and Bearadise Beach on Thursday, January 28.

  • Most of our buyers come from the US and Canada
  • Several bear festivals in town the same week

MAY 25–29, 2027

Bear Pride

Our bear festival inside Vallarta Pride week, the other week of the year when bears travel to Vallarta: pool parties, the beach, the boat, and our bus in the Pride parade, expected on Thursday, May 27.

  • Bear Pride has been part of Vallarta Pride since 2021

ALL YEAR

Year round

Pool parties at Cheeky Pool Club every month, Tummy Tuesday every week, and Bearsgiving in November. The easiest way in for a local business.

  • Pool party, every month
  • Tummy Tuesday, every week
  • Bearsgiving, every November

WHERE YOUR BRAND SHOWS UP

Put your brand on it.

The four big ones. Each is a package in the sponsor kit, with what you get and what it costs.

  • Our pink Bear Pride bus in the Vallarta Pride parade, guests on the top deck above the banner

    MAY · PRIDE PARADE

    Sponsor the bus

    Your banner on our double decker bus in the Vallarta Pride parade, in front of the crowds along the route.

  • Guests taking a group selfie at Bearadise Beach in front of giant pink Bearadise letters

    JANUARY AND MAY

    Present Bearadise Beach

    A full day on a private beach reachable only by boat, in January and again in May. Your name next to ours, all day.

  • A pool party crowd in cowboy hats and sunglasses with their hands in the air

    ALL YEAR

    Sponsor a pool party

    Banners at Cheeky Pool Club, your name on the event artwork, and a thank you post to our followers.

  • A DJ at the decks under a pink neon Bearadise sign

    ALL YEAR

    Present a DJ set

    Help bring in the talent, and the set is announced as yours, from the poster to the booth.

MORE WAYS IN

Smaller, and just as welcome.

  • 01

    Pour your product

    Drink brands can hand out samples at our pool parties and on the beach.

  • 02

    Your brand on our merch

    Your logo on our festival tank top, one business per category, and anyone wearing it gets your deal during the festival. Or hand out your own giveaways from the bus to the parade crowd.

  • 03

    Give our guests a deal

    A discount for anyone wearing a Bearadise wristband. Good for restaurants, spas, shops and gyms.

WHO WE ARE

Mexican owned. Made in Vallarta.

  • Our founder, Christian Serrano, co-organized the first Vallarta Gay Pride in 2013.
  • Our first bear festival was in 2018. Bear Pride has run inside Vallarta Pride since 2021.
  • In 2025, a major dating app sponsored our float in the Pride parade.

Venues and partners we work with

  • Cheeky
  • Diablitos Cantina
  • Pup Dayz
  • Swell Beach Bar
  • BIZ · Bears in Zipolite
  • Ursiverso
  • GayPV
  • Out & About PV

HOW IT WORKS

Three steps.

  1. 1

    Tell us about your business

    Fill in the form below. It takes two minutes.

  2. 2

    Get the sponsor kit

    Someone from our team replies with packages and prices, in English or Spanish.

  3. 3

    Pick your package

    We confirm your setup with the venue in writing, you pay, and you are in.

Book by December 4, 2026 for IBFF Bear Week · April 16, 2027 for Bear Pride